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Buyer Utility Map Buyer Utility Map | Buyer Experience Cycle | Blue Ocean Strategy : Investopedia / Zoe Hansen Total utility is the aggregate satisfaction that a consumer receives through the consumption of a goods or services. Total utility is often compared to marginal utility . Not only does Realtor.com’s initiative highlight the indispensable role of buyer agent representation, it also offers ways for you to get involved in the movement. The value of buyers’ agents .